Client: CONKOR (Constructora CONKOR, C.A.)
Date: April 18, 2013
Project URL: conkor.com
Despite having offices in Venezuela, Colombia and Ecuador, construction experts Conkor weren’t showing up in Google’s local search results. Organic traffic was at dismal 19 unique visits per month.
Conkor needed for a long-term solution that would be the most cost-effective for their limited budget.
We spent some time crunching the numbers and comparing an SEO campaign to a PPC campaign. In the end, we calculated that SEO would deliver a higher ROI over time because:
- It’s more cost-effective over a longer period of time.
- Visitors trust organic listings more than paid search results.
The first month kicked off with some on-site optimization and GMB profile setup. We set up a plan for a long-term local campaign targeting Venezuela specifically. We developed a local backlink strategy aimed at Venezuelan sites and identified relevant directories to boost search engine visibility.
Within two months, we saw a major jump in the rankings. As their website is in Spanish, we conducted the SEO campaign in Spanish.
source: keyword.com (previously serpbook.com)
In 6 months Conkor was ranked #1 for six of their primary keywords and were in the top 10 search results for several others.
Their #1 positions held steady for more than a year bringing in a continuous stream of traffic.
Since then, they’ve been able to reap the long-term ROI rewards of SEO and lower their monthly budget to minor maintenance. So far, CSEO has increased Conkor’s organic traffic by 1084% and growing.
We’re really pleased with the difference CSEO has made to our traffic
We were amazed by how rapidly we rose to the top of the rankings. Our organic traffic has gone through the roof and we've seen a continuous stream of traffic because of this.
Now we've reduced our SEO spend and simply do ongoing maintenance to maintain our premier ranking.
We're really pleased with the difference CSEO has made to our traffic.
David Atias, Web developer of Conkor (2013-2016)