In this post, you’ll learn how to maintain a killer link velocity profile and unleash all the SEO benefits this implies.
Link velocity refers to the speed of link growth to a page or domain of interest.
Internet marketers use link velocity to measure the rate at which they build links to a site or a specific URL.
This is also called “backlinking”.
As wise as this rate moves and grows (organically and efficiently), it is likely to be rewarded by Google with a good ranking for the page it has been set in the building of the links.
Link velocity is not a 100% connected to the achievement of better positions in the SERPs, but it definitely has to do with the process to get there.
Since forever, building quality backlinks should be the main priority of any SEO campaign, more than achieving a high link velocity. Whatever the case is, link velocity is one of the SEO metrics that any internet marketer should track.
As pretty simple as it may sound there are some considerations to be taken in the process of SEO that has to do with the link velocity, here are some of them:
1. Link velocity: Nor too fast, neither too slow
Ok, ready for speed? Let’s see how fast you should go…
Many people have asked me the same questions as they start building links for their sites:
“How often should it be good to build links?”
“Would build tons of backlinks straight away hurt SEO?”
…here is where the fun begins.
Yes! The rate at which backlinks are built matters a lot in SEO. If you thought you could jump to this section of this post in order to know the magic number… then the answer to your questions is: “it depends”.
Let’s use a simple example: think about having, tons of backlinks for a brand-new site, and you have no blog posts yet? Don’t you think it smells fishy? And there is not even one fish tank around!
According to what Google experts say,“Link velocity should grow naturally, along with the content on a site” Click To Tweet
It may sound like a difficult task, to be honest. Google expects link velocity to be optimal only if there is a high-quality content in the site, then it may turn an easy task at a certain point because it depends on the website.
Elements like the size of the site, its age, the existing backlink profile it has, and the industry it is suited for play a vital role in the link velocity process and growth, but do not panic!
If you are new in the business you can get there with a bit of patience and a lot of persistence.
The best way to work out the link velocity our self is taking a look at our closest competitor’s backlink profiles; it will give us an idea of where we are standing.
As we were saying, the most important thing with links is to be consistent.
Do not get hundreds of links in a day and then suddenly disappear not get any other links the next month.
Google’s spiders hate pages that are not consistent (we will talk about those crawling creatures later on) and your site may end up “docked” because of that.
2. Find out the best strategy for your business
Either you have a small new company, or you are running some specific type of business, if you have a well-defined target audience or any offering your site has, building the right link profile and managing the appropriate link velocity strategy is a very important element in SEO.
Google closely looks at backlink profiles and growth of backlink profiles over time, the great results of this definitely affect significantly positive the SEO performance.
It is imperative that you understand the types of SEO (organic and non-organic) so you obtain what you really expect for your site, depending on your needs and plans.
Google does use link growth trends (i.e. link velocity trends of LVT) to understand the behaviour and intentions of a page.
Remember that if your backlink profile grows too fast, you’re out, but if you’re too slow then you won’t ever get on the first page.
3. Pay attention to how Google sees you
Think about it for a second as if you were Google: If you see a site get tons of backlinks in the first month, then no backlinks in the second, maybe about 10 backlinks in the third, and then up again with finally about thousands of backlinks over the following, wouldn’t that ring a bell to you?
Google notices all of this, and sees the backlinks that are obtained naturally as to be the ones that succeed over time, and not “overnight”.
The irregularities and blank spikes in a site backlink profile would immediately raise a red flag that would be difficult to get rid of in the future. Then a good tip would be to…
“keep the backlinks and link velocity in a proportional amount to the content there is in a site”
…essential and solid steps for SEO.
4. Use link velocity tracking tools
No matter what type of SEO task you are performing to a site, constant tracking of the results is the best to move ahead. In the case of link velocity, there is no exception to this rule. There are tools to make sure that the link velocity keeps on ideal progress.
Ahrefs, as it is called is one great example.
There are many tools apart from Ahrefs, like Semrush or Majestic SEO, and all the Google search console, but Ahrefs has proven to provide great results as it keeps organic search report, is an excellent keyword explorer, it completely backlinks data tracks rankings, research the content that works well in a site’s niche, etc.
5. High-quality content + good visual content
The perfect combo!
Matching of high-quality content and its visual setting, it all will help link velocity to be optimal in a short time.
How can you do this?
Well, think about the audience you are referring to and the type of content it is attracted to. Mixing the delivery of high-quality content with infographics for its display, for example, there is no doubt that this will help the site to build backlinks continually over time.
Remember that link velocity is not the one that you need to focus completely on.
Some simple link building strategies like blogging comments, guest post and forum blogging are also necessary for the whole process.
6. Understand and analyze what link velocity is saying
There is something true: as long as your link velocity remains constant, Google will not consider your link building strategy as bad.
Link velocity is a crucial element to enhance the performance of a given link building service.
As any other of its elements, its constant monitoring and analysis of its behaviour will lead to a “check mark” on the positive Google structures.
If one site naturally acquires its new links every day due to new content, then the link velocity at a good rate will usually be fine. But on the contrary, if one decides to build dozens of worthless links every day just to maintain a constant link velocity, there may be a Google penalization near you.
In link velocity every detail is important. Being too fast there may be penalizations, being too slow will take you away from SERPs; then it is necessary to take good steps for managing every single element.
Using the right tools for tracking, analyze the inbound linking domains, monitor the link velocity of your own domain, of any number of domains or pages and compare them against competitors in your niche, it will all help your site boost, even before expected.