How important is it to diversify your links?

Link diversification

Indeed, links play a big part in your ranking, but things have changes quite a bit and there are things that need to be considered before you make your next move.

Why Do You Have to Look at Links Differently?

Having many different backlinks that point back to your site could be a good thing and a not so good thing, depending on the links.

Many lower level links can make up a good chunk of your link profile but it’s like carrying around 1,000 $1 dollar bills – it may look like quite a wad of money and even at first glance takes up a lot more space than 10 $100 bills, but in the long run the $100 bills are more impressive.

With Google keeping watch over the quality of the links that are responsible for your ranking you will have to spend a little more time to find out which links are working for you and which ones are just bulk that could cost you some valuable placement.

How Do You Choose Links That Will Work For You?

People have a tendency to find a good thing and stick with it. While that may work in some things it is not a good idea with backlinks.

Building a diversified profile means you have a wide spectrum of links that point back to your site. You can’t just keep all the high performing ones but by the same token you have to do away with the links that are just showing up but not really benefitting you in any way.

You have to skim the cream off the top and turn that into your base. Bump up your base with some smaller but substantial backlinks that will help you maintain and maybe even increase your ratings.

The Natural Next Step

Diversifying your website ranking is like cleaning out your closet. At one time everything had a purpose but now your closet is overflowing with too many things you can’t really use anymore.

By removing them you are making room for better quality items that are going to find a more natural placement and be of more use. And so it is with your website and the ranking that determines its merit. Build your site on diverse backlinks but choose them carefully. They are already going to be scrutinized so you may as well make your decisions based on solid choices that are going to move you forward not back to square one.

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