Ok, yes! In a moment when it was all different and SEO was a tiny baby walking, quantity over quality used to be the fool-proof way as to determine the importance of link quality running a campaign.
Yes! Fool-proof! Don’t get me wrong, but some time ago people used to believe that the quantity of links directing to a site was simply the best way to get better ranking and location in a SERP.
Little details like link quality matter much in SEO
With all the changes in Google and many other search engines, the algorithms they work with are giving a new focus to links, making a lot more relevant the quality they have and not very much how numerous they can be.
Even when some people can be satisfied with having a lot of links directing a page, search engines are now able to better determine the relevance of links being able to recognize “unnatural” links very easily.
For instance, it would not look strange if a marketing blog receives a few links from similar blogs while getting hundreds of links from unrelated or “weak” blogs with no WWW history could seem suspicious for a SE. The quality starts to seem better than quantity.
Let’s draw it all with a little example:
On one hand, you own the site from the new hot place in town for family entertainment and just received a link from NewYorkTimes.com to your website after they interviewed you in the place.
On the other hand, Susy Dwain gave you a link from her blog SuSyDBlog.blogspot.com, which has just a few blogs over the last two years…
Let’s see… Which one would you cherish the most? Sorry Susy, thanks for the link, really appreciated, but The New York Times link happens to be more valuable in terms of what Google actually sees.It is pretty simple: not all links are created equal, and not all of them have the same value, according to rankings and search engines. Click To Tweet
1-2-3 for link quality achievement
Several factors contribute to the value of a link, here you have a few useful aspects that would make a link from a website valuable to you, even being a small business owner:
…as the saying goes: “men till, women weave”, something similar happens in the SEO link quality process. If you are a shoemaker, then getting links from sites that are dedicated to shoes has more value than receiving links from fishing sites.
Relevant links from similar sites help search engines recognize your brand and content, as well as create trust for them, all of this results in high rankings on that topic.
2. Authority & Trust
Similar to the example for relevant links from lines above, links from trusted and authority websites are very valuable on link building. One very good source for links from authority and trusted pages are those like local and regional news organizations.
Sites with .EDU and/or .GOV domains tend to be very valuable for link builders. The reason is simple: sites with these domains come from very trusted websites such as universities or state governmental agencies.
Google trust in sites like these and their links would be very well seen by the search engines. So…
…work to get links from highly reputable pages and see how beneficial it is for your site!
There is something very that search engines like a lot of links, they like links to be diverse. When SEs see a wide variety of links (not how many they are, but where they come from) it is for them an indicator of trust.
Contrary to this, websites that don’t have a natural “link profile” can be red-flagged by search engines. and then you may logically ask: what types of links should I target so I can make sure my link profile is diverse?
It would not be difficult considering different bloggers talking about your business, website directories, people sharing comments about your website on their Facebook page, reviews or comments on sites like Yelp, InsiderPages, Google Places, links from local organizations, etc.
Links from diverse sources will help you build a natural link profile, which means better performance in search engine rankings.
So, is link quality actually more important than quantity?
Yes, it is! Absolutely! Think about it, if it was the opposite, and the quantity of links was more important than the quality of them – that is, the quality of their source – wouldn’t it be incredibly easy for websites to building hundreds of links on unrelated or spam websites.
This may have been once a common practice, but with Google’s algorithm updates there could be even punishments on websites that do this.
What do you think would work better for rankings?:
Mery’s Cupcake Store has spent time and money over building up links. Now, she has managed to have incoming web links distributed this way: 2 high-quality links, 18 medium quality links, and 280 low-quality links.
On the other hand, “The Little Hardware on the Corner” has only managed to reach 60 links in its campaign. Most of those links have resulted from launching events and local news organizations the hardware has been in contact with on a regular basis. The links distribution goes like this: 20 high-quality links, 20 medium quality links, and 20 low-quality links.
The little hardware from the corner may not be that little after all, and its success may probably be a lot wider than the one for Mery’s Cupcake Store. Solid and trusted links definitely worth a lot more than the weak and numerous ones.
Even one single link from a widely reputable website, a highly popular blog, or any high-quality site would provide as much value as a hundred links from other sources.
When Google trusts the website from which you’ve been linked, for sure it is going to trust that link, too, and then “a followed link is, in its essence, a seal of approval for its success.