Some marketers and even some Google experts have had some important claims about the benefits (or drawbacks) of guest posting in SEO. The elements that guest posting have brought to SEO as an effective tactic for its different targets have been widely used in the industry.
Guest posting in SEO has served as a tool for building a community, a great way to grow visibility for either a website or a byline, an efficient means to drive traffic, and it also increases the exchange of ideas and finally serves as a method to build inbound links to a website.
But it is a lot what has been said about guest posting and some reputable Google’s representatives have made some controversy in some social networks at their challenging for the positive and not-so-positive uses of guest posting in SEO.
But what is it? Why many important bloggers have chimed in with their perspective on the topic, explaining that guest posting is still a viable tactic to build traffic and notoriety for a website? Well, at the end it seems that commitment and focusing on quality may be the answer.
Let’s see some facts!
How can a marketer see a positive impact of guest posting in SEO for its site?
One of the most important positive impact that guest posting will have on your site’s SEO is through your site’s link profile. This is also an element easy to measure and very tangible as to prove.
While there is contribution to new sites with new and relevant content added, there is also the build-up of secure new links on new websites (wherever the guest posting is being shared).
Within the tasks and performance of SEO, backlinks are one of the most important ranking factors to monitor and be aware of. As we see the trends, it will be like this for long, as its results are the living proves.
In the construction of the guest posts, the link for the site and the keywords will be placed within the body of the article. What is important here? Well, the link and keywords have to be relevant to the surrounding context and evidently be part of the article as to support its ideas.
What guest posts commonly show is a sort of biographical paragraph used to speak about the background of the company and/or offer. Typically, the guest post author would include the right link as it agrees the keywords. All of this actually serves value to the post, the reader, and makes sense in context.
The real importance of a good and efficient link within the body of the article is to make it natural tor the reader to see it, as it is natural for the website and as a supporting element in the post. It’s not only great for SEO, but it’s more likely to be clicked by readers.
As SEO is a continuous work for it to maintain sustainable, if you are looking to increase your overall branding, referral traffic, and sales, then the guest posting should also be systematic and continuous.
Guest posting gives relevant and solid presence of a site…
…as long as the website where the guest post is being shared is of high quality, and the links and keywords the author uses are of high quality as well.
It has been seen that inbound links from quality sources actually help associating the website with the correct keywords. On the other hand, and also very importantly, this helps grow the website’s authority at the moment the links are shared all over the social media.
Links to guest posts on social media play a significantly important role in the process of the websites being ranked and the keyword phrases that are used in the search engines. The growth of the website’s audience with guest posting will impact your SEO through also increased social media growth, and the results account on stronger industry visibility, evident and more numerous networking opportunities, and growth in the brand recognition.
Two thumbs up for guest posting in SEOCreating content for other sites, as for guest posting in SEO, goes far beyond only link locations, its benefits account a lot more. Click To Tweet
Guest posting is also an excellent tool to engage readers and encourage them to click through to your site.
Evidently, a very relevant and attractive link to a great site can make it more visible in the search engines and give an important boost in the rankings.
Finally, answering the common question: “Is guest posting good for SEO?” Well, it is indeed! Keep publishing useful content that proves high quality and you see how relevant websites can benefit your search engine rankings greatly, as well as providing more effective traffic.